Get Started Now with mCommerce
Mobile Commerce, or mCommerce, is blowing up. If you’re not in a position to harvest sales from this seismic shift in online shopping, you need to get there in a hurry. Here are some numbers to get your attention:
- In 2012, an estimated one in four Christmas purchases was made on a mobile device. In 2013, that figure is projected to almost double.
- mCommerce sales in the United States overall will grow from $24 billion in 2012 to $38 billion in 2013. By 2016, mCommerce sales are projected to reach a whopping $86 billion.
- The average order value from buyers using a tablet device is almost 25% higher than PC users.
- According to Forrester, consumers prefer the mobile Web to apps, because mobile websites are more easily accessed via search engines or emails viewed on mobile devices.
- 71% of websites are not optimized for the mobile Web, which means you probably still have a significant opportunity to get ahead of your competitors in this area.
What do I need to do to get my website mobile-optimized?
When I first encountered eBay’s mobile selling app for the iPhone, I passed it over, thinking it wasn’t worth my time. After all, why would I ever want to create a listing from my iPhone, with its tiny screen and tiny on-screen keyboard, when I could just use my computer? It seemed silly to me.

Rupesh Sanghavi has been selling online for nearly 10 years, but it’s the last year-and-a- half that really caught our attention. You see, Rupesh is the founder and CEO of an online retailing enterprise that has hundreds of thousands of dollars worth of merchandise sourced and drop-shipped from Doba just last year. At last count, this Über Doba-affiliated merchant (active with us since August 2008) has more than 60 employees working for him in three countries, including the U.S. and India.





