We are living in the age of e-commerce and online marketing. This means that, to be successful in today’s competitive world, it is necessary for every small business to have a solid online presence. The amount of goods and services being sold online is increasing every day, as is the number of people who do most of their shopping online. In this current environment, it is important for a small business to be able to reach these people in order to maximize their profits.
How does a small business owner create an online presence which enables their company to get noticed by consumers amidst the competition? The following are the best methods your business can employ to create an effective, visible online presence:
Get a Domain Name
Sign up with a Web hosting company and register a domain name for your business’ website. Make sure you choose a domain name that is easy for people to remember. Do not make the domain name difficult for potential customers to spell, or too long to include on business cards and company stationary. Although there are free web hosting companies available for you to use, having a domain name of your own gives your business some credibility in the eyes of consumers. If the name of your business has already been registered as a domain name, select a name that relates to the type of business you are running.
Improve Your Design
This is a critical element of site building which many small businesses overlook, to the detriment of their business. If a person visits your site, he or she will want to find the information they are looking for as soon as possible. This means the information on your site must be laid out in a simple, straightforward way, so visitors won’t have to waste time searching for the information they need. Pay attention to your site’s loading time—if your site is sluggish and takes a long time to navigate between pages, it may frustrate potential customers to the point where they leave to seek products or services from a different provider.
Search engine optimization is the best way to make your small business as visible as possible on the web. Seek out an SEO company to configure your site so it will show up near the top of Google’s search rankings. These digital services involve strategic link building, professional content creation and rank tracking. The further down the rankings you are, the less customers you will attract. With well-done SEO, your business will be highly visible to customers using Google to search for the services you offer.
Use Social Media
Social media is used by over one billion people worldwide. Having a presence on all of the most popular social media platforms is a terrific way for you to stay in touch with your customers and to find out what suggestions they have for your business. You will also be able to offer coupons and incentives via certain social media platforms, encouraging customers to follow your business online.
Buy advertising on sites that relating to the interests of your customers and the services you provide. Get in touch with the owners of these related sites to see if they will work out a deal with you to direct their visitors to your business.
Here is a great advertising example for shark week that Discovery Channel did a while back.
Whether your business has been around for decades or is just starting out, establishing a strong online presence is essential to its success.