The Four Most Common Branding Mistakes

brandAs a small business owner, you have to wear a lot of different hats, and marketing is probably not your area of expertise. Here are four of the most common branding mistakes that small business owners make, together with some actionable tips that will get you on the right path for shaping customer perception:

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Doba

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What to Include In Your Return Policy

uturnmoneyYour reputation as a reliable Ecommerce merchant depends partly on the integrity and convenience of your return policy. A good set of guidelines regarding how to deal with returns will ensure that your customers feel cared about, and it will protect the interests of all parties to the transaction. Here are 5 essential customer service elements to include in your return policy:
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Doba

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5 Tips for Taking Better Product Photos

cameraIf you are new to selling products online, you might be wondering how best to present pictures of what you sell on your ecommerce site. As you might assume, featuring great product photos on your website is of utmost importance if you expect to sell anything. Whether you sell items on Etsy, eBay, or any other website, you can benefit from these simple tips for improving your product photos.

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Doba

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The 4 Best Conferences and Trade Shows in 2014 for Online Retailers

conferenceOne of the objections we hear all the time here at Doba is, “I’m just now getting started with my online retail business and the last thing I have the time or money for is some out-of-state conference or trade show.”

But believe us when we say no matter how small your online retail business is at the present time, the benefits of attending a specialized conference or trade show sponsored by vendors or industry associations far outweigh any reason not to attend. These conferences are designed to give business owners like you the chance to meet suppliers, conduct business meetings, network with others in online retail and investigate new product niches and offerings.

So if you’re currently struggling to operate your online retailing business with few to no employees, you probably see little likelihood of attending a trade event. But consider this: It’s important to the future of your enterprise. So hire some temporary help, or ask your family to help out. Or just put thing on hold and close up the office for a day or two in order to take advantage of all that these conferences and trade shows have to offer.

Having said that, we’ve got a short list of excellent trade shows and conferences that you might want to attend. Look through them and determine which ones you find most interesting. And then register!

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Doba

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10 Email Marketing Do’s and Don’ts for Online Retailers

emailglobeWhen it comes to successful online retailing, you already know that you can’t just display some products, then close your eyes, plug your ears and wait for an explosion of sales. Like everything else worth doing in life, selling online takes a lot of work — and preparation — to make anything look easy.

What we offer below is a list of 10 proven tips for using email marketing to boost your business and sales. Practiced individually, these do’s and don’ts probably won’t amount to huge numbers over the crucial remaining days of 2013. But by utilizing many or all of these suggestions — in perfect harmony — you might find yourself humming holiday songs well into the New Year.

Here then are our suggestions. And again, they’re based on years of experience:

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Doba

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Four Easy Ways to Expand Your Online Retailing Footprint in 2014 and Beyond

For online retailers looking to grow their business in 2014 and beyond, here are four simple things you can do right now to expand your footprint and reach more shoppers:

1. Explore new marketplaces: There’s absolutely no reason for any online retailer to ignore or dismiss out of hand third-party marketplaces not named eBay or Amazon. Marketplaces like Groupon Goods, Newegg.com, Best Buy, OneStopPlus, Shop.com, Trade Me, La Redoute, Rakuten’s Play.com, Tesco and many more offering qualifying independent retailers just like you the opportunity to reach more shoppers. And since these marketplaces aren’t as popular as Amazon and eBay, you products compete with fewer sellers.

Plus, each offers you a fresh audience without having to go to great lengths to acquire new customers.

Tip: If you’re already approved to sell into one of these marketplaces, make sure your data is compatible. To find out if you’re able to sell your wares on a new marketplace, conduct a search using Google for “<Name of Marketplace>” and “Info For Sellers”.

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Doba

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Meet Doba Customer Marlon Hanks: The Online Retailer With a White Glove

marlon250For Marlon Hanks, marketing has always been the way he puts food on the table. Even in those times when, he says, ventures didn’t work out the way he planned, his approach has never wavered… he always puts his customers first.

What Hanks’ customers want these days are new and used electronics, and to make that happen he launched Kedia.co (and yes, that’s “.co” – not “.com”). Turns out, Marlon is a big fan of Doba. In fact, this Indianapolis-based entrepreneur won’t work with any other drop shipping operation. Here’s why…

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Doba

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Online Shipping Best Practices: What Retailers Need to Know

Free-ShippingAs an online retailer, how often have you discovered that potential customers are kicking your shopping cart to the curb after getting slapped with shipping rates, handling charges and other unanticipated costs?

Chances are, many of your shoppers have come to the realization that maybe, just maybe, they overreacted to the wonderfulness of your product offerings when they find themselves confronted with a complex compilation of added costs, confusing return policies and refund runarounds.

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Doba

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New Features: Product Feed, Improved Search and Sorting

Today we’re going to talk about a few new features that Doba’s rolled out over the past few weeks that you might not have been aware of: the Product Feed, improved search, and the ability to sort by profit margin.

Each of these features have been in demand for a while now and we expect that they’ll be a big help to our retailers as they scour the catalog for new products to sell.

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Greg Vandagriff

Email Marketing Manager

Auto-Ship 101: A Win-win Proposition for Online Retailers and Consumers

autoshipThere’s a lot to be said for making things easier on yourself, especially when it comes to the proper care and feeding of your own online retail website. There are tools and techniques out there — many available through Doba — that can simplify the sales process, thus taking some of the pressure off you.

Take auto-ship, for example. Or better yet, take auto-ship and then offer it via your online retail store to your customers. An auto-ship or recurring order system enables your customers to select a scheduled frequency for the delivery of their orders when they put products in your shopping cart.

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