For online retailers looking to grow their business in 2014 and beyond, here are four simple things you can do right now to expand your footprint and reach more shoppers:
1. Explore new marketplaces: There’s absolutely no reason for any online retailer to ignore or dismiss out of hand third-party marketplaces not named eBay or Amazon. Marketplaces like Groupon Goods, Newegg.com, Best Buy, OneStopPlus, Shop.com, Trade Me, La Redoute, Rakuten’s Play.com, Tesco and many more offering qualifying independent retailers just like you the opportunity to reach more shoppers. And since these marketplaces aren’t as popular as Amazon and eBay, you products compete with fewer sellers.
Plus, each offers you a fresh audience without having to go to great lengths to acquire new customers.
Tip: If you’re already approved to sell into one of these marketplaces, make sure your data is compatible. To find out if you’re able to sell your wares on a new marketplace, conduct a search using Google for “<Name of Marketplace>” and “Info For Sellers”.