Looking to heat up your first-quarter sales? It’s still a month away, but now’s the time to start promoting Valentine’s Day-related merchandise. Don’t think for a second that just because you sell men’s shoes or baby supplies that you can’t reap the rewards of a Valentine’s Day promotion.
The National Retail Federation reported that American’s spent $15.7 billion dollars on Valentine’s Day gifts in 2010, making this made-up holiday the fourth most popular shopping holiday of the year, just behind the winter holidays of Christmas/Hanukkah, back-to-school and Mother’s Day. And while it’s true that the overwhelming majority of dollars spent for Saint Valentine’s Day go toward flowers and candy, there’s still enough romance in the air for you to get in on the action with a creative merchandising act of your own.
Here are just a few ways your online drop-ship store can leverage Valentine’s Day to your benefit:
Think small and bundle: While Valentine’s Day is among the most popular gift-giving days of the year, consumers tend to spend less because they’re still hurting from the holidays. Others are saving up for Mother’s Day, spring break or summer vacation. That’s why it’s a good idea to promote small, bundled items — not as the primary cupid-day gift, but as an additional way of expressing one’s love.
Go red: Almost every online retailer, regardless of niche, has red or pink merchandise. And with the Doba catalog stocking more than 1.75 million items, you’re bound to find something to fill the bill. To get in the spirit of things, it doesn’t hurt to alter the appearance of your homepage, adding splashes of red along with calls to action that put the focus on (more…)