Mother’s Day is Only a Month Away
Mother’s Day is a month away, and Father’s Day follows close behind! This should mean a couple of things to you: 1) You better not forget your folks on their special days and 2) As online retailers, this is your last chance to run promotions for these specific holidays.
Deciding What to Sell
Start thinking green, because with the warm weather comes sports activities on golf courses and baseball fields, as well as family events such as picnics and outdoor events. That means tailgate parties, outdoor furniture, gardening tools and the things of spring. For moms, it’s a season for swimwear, open-toed footwear, and, of course, jewelry and handbags.
Moms and dads are planning ahead for camping trips and summer vacations, and their shopping list includes updates and replacements for clothing, cameras, tents and bicycles.
Doba’s catalog features more than 1.5 million products that will make life easier for your customers as they shop for Mom and Dad, and makes plans for a summer of fun. Here are some suppliers that can assist you in finding the perfect products for Mother’s/Father’s Day promotions:
Mothers
- Goethite – Jewelry
- Scheelite – Aprons
- Three Sisters – Bags
- Cocoa – Cookies
- Sparine – Licensed Comfy footwear
- Forest – Jewelry
- Britney – Jewelry
Fathers
- Bravo – Outdoor goods
- Buckthorn – Gambling
- Pelvoux – Sports Watches
- Garnet – Computers
- Hafnon – Boating Equipment
- Graphite – Tools
- Quartz – Tools
- Strengite – Suits
Types of Promotions
Now that you’re starting to get an idea of what’s out there for moms and dads this year, here are some notions on how to market those products:
The Mom and Pop Sale. For folks who like to get all their gift shopping out of the way at one time, a Mom and Pop sale provides convenience and a one-stop shopping experience. Promoting and marketing products targeting both mothers and fathers not only accomplishes that task, it also increases your sales volume. In addition, you can market products that mom and dad can enjoy together.
The After Mother’s Day/Father’s Day Sale. You might want to call this The Procrastinator’s Sale, because things come up, time flies and people forget these special dates. A post-holiday sale targets these folks. And this is one way for your customers to say that their parents are special year-round, not just on Mother’s Day or Father’s Day.
So plan wisely and select items that will jump off the page for those perusing the updated Doba calendar for gift ideas. Offering products that meet the needs and wants of all types of moms and dads in a creative and attentive way will help you take advantage of this opportunity.
