At one point or another, we’ve all played What would you do with a million dollars? Well, here’s a new for you: What would you do with $180 million? Before answering that question, take a look at this, courtesy of the good folks over at KSL TV in Salt Lake City:
Video Courtesy of KSL.com
More from KSL TV below: Continue reading »
Seth Godin, the best selling author and marketing consultant, is coming to Salt Lake City this Friday to talk about his latest book, Linchpin: Are You Indispensable? Along with a number of Utah-based companies, Doba is pleased to be sponsoring Lunch with Seth: A Business Networking Event benefiting The Red Cross’ Haitian relief efforts.
If you live within a reasonable driving distance of Salt Lake City and can make it out to see Seth talk, I strongly recommend it. A featured speaker at eBay Live! in June of 2008, Seth consistently receives rave reviews from entrepreneurs and business owners for being able to narrow in and focus on practical solutions to common and everyday issues that baffle even the brightest business owner.
Lunch with Seth: A Business Networking Event (benefiting The Red Cross’ Haitian relief efforts) takes place this Friday — February 12, 2010 — from 11:00 a. to 1:00 p.m. at The Rail Event Center (235 North 500 West; Salt Lake City, Utah 84116). Reserve your ticket to hear Seth speak in Salt Lake City by clicking here.
If you can’t make it out to hear Seth peak in person, watch the following video (it’s three years old, but is still very applicable today):
What are your needles?
I recently came across an article at Top Rank Online Marketing called 5 SEO Tips for Online Retailers. Like many of Top Rank’s articles, this one has great points, and two of them — add fresh content to your website, and, eliminate repetitive copy — really got me thinking about the notion that if you sell drop ship products online, you should be selling needles, not haystacks. Let me explain.
Haystacks are easy to find and identify. The biggest haystacks contain nearly every product ever created. Doba, with our 1.4 million wholesale drop ship products, is quite a large haystack in and of itself. But the key to selling online is to find your needles (and I say your needles because what you view as an opportunity might not be so to some other online retailer). Successfully identifying, sourcing, and marketing your needles is the key to being a profitable online retailer. Your experience and interests, the business model you deploy, your marketing tactics, and timing — don’t forget about timing — all influence which products are considered needles worthy of a spot in your pincushion. Continue reading »
