Archive by Author

“So these three online retailers meet in a bar…” Using humor as a marketing tool

Humor sells. Thank you. That concludes my blog post for today. Please tip your waitress on the way out and drive carefully! OK, I agree. That’s a lame intro. In fact, it’s more than lame, but you get the point, don’t you? You’re still reading my post, so my work here is done. Humor can [...]

by
Wes Lapioli

Account Consultant (SMB)
Read More

The Pros and Cons of Buying in Bulk

Somewhere out there on this spinning globe is a person who knows more about the history of retail than anyone else. That person is not me. Having said that, you should know that I’ve been actively involved in ecommerce for the past eight years, which means I still have something to bring to the table. [...]

by
Wes Lapioli

Account Consultant (SMB)
Read More

Would You Like Fries with That? The Benefits of Cross Selling

If you’ve ever stepped foot in a fast food joint, you’re intimately familiar with cross selling. Think about it… who among us hasn’t been asked, “Would you like fries with that?” Recently, when it was time for my wife and I to buy a new washer and dryer, we bought into an offer from a [...]

by
Wes Lapioli

Account Consultant (SMB)
Read More

The Importance of Automating your Drop Ship Business

Once upon a time, as recently as 7-10 years ago, there was a widely held view that drop shipping was a pedestrian form of retail fulfillment. During drop shipping’s dark ages, more than few drop ship suppliers and retailers were considered unreliable, which ultimately gave drop shipping and the small mom & pop retailers who [...]

by
Wes Lapioli

Account Consultant (SMB)
Read More