The No. 1 question on every new online retailer’s mind is, “What do I sell?” Fact is, you’re the only person who can answer that question, and your answer depends on the marketing niche you selected, your areas of interest and expertise, and any information you can gather to assess supply and demand.
The most successful online retailers are those who stay ahead of the curve. Some of the least successful are those who follow the crowd — attempting to sell “what’s hot,” which is usually “what used to be hot.”
There are many ways to research products and markets in order to determine what will sell best for you. By employing several research strategies, you can begin to pick products packed with profit potential on a consistent basis. For example, you can:
Researching products online is the easy way out. Get off the computer and get outside with your eyes peeled.
Create an Idea Log: At family functions, check out the kitchen appliances, home décor, listen to what games, hobbies and activities are being discussed, and write down what you observe. Check out TV shows, films, commercials, magazine advertisements. Research product reviews. New ideas for products can strike you at any time of the day or night. You might see a cool product online or on TV, overhear word-of-mouth talk of a new gadget, or spot an attractive item of clothing on a passerby. Trouble is it’s easy to forget these ideas unless you write them down. Carry a pad and pencil, or use your smartphone to record these brainstorms.
Gather Product Information at Tradeshows: Product heaven is spelled t-r-a-d-e-s-h-o-w. Attend at least one tradeshow a year in your chosen niche.
Subscribe to the Elite Sellers Report: Doba’s monthly Elite Sellers Report (ESR) contains featured eBay items and highlights the Top 30 products from each category of the Doba product catalog. Lists such as the ones we present are great idea generators. By skimming through past hot sellers, you can often find leads on future hot sellers.
As luck would have it, this post features the February 2012 edition of the ESR. If you’re not a Doba member and like what you read, start a free 7-day Doba trial membership today and you’ll receive complimentary access to eight years worth of this valuable monthly newsletter.
February 2012 Elite Seller Report
Table of Contents
- Featured eBay Items: 4 Featured Doba Products Sold on eBay
See examples of what type of products sell in the eBay market and are in Doba’s product catalog.
- Top 30 Selling Items List by Category: January – February 2012
See the top 30 selling items in the Doba product catalog listed by category.
Featured eBay Items
Each month, we highlight products from our Product Catalog that recently sold on eBay for significantly more than their wholesale price. We present these items for the purpose of sparking your own creative product selection, encouraging you to do additional product research, and revealing the variety of items at Doba that have sold well on eBay. Below are this month’s featured items.
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Star Wars Obi-Wan Room Light

Supplier: Diamond
Item ID No: 17984129
SKU No: 15047
Cost: $26.58 (shipped)
eBay: $41.99 (shipped)
Profit: $15.41 / 57%
Auction No: 250918951124
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Silver Tiffany Chain – 18 (1mm)

Supplier: Inca
Item ID No: 17416649
SKU No: CHAIN-2
Cost: $15.36 (shipped)
eBay: $30.99 (shipped)
Profit: $15.63 / 102%
Auction No: 270906975031
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Grandfather Clock

Supplier: Charlie
Item ID No: 2549909
SKU No: HHGFC80
Cost: $288.71 (shipped)
eBay: $407.06 (shipped)
Profit: $118.35 / 41%
Auction No: 120824435901
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Aluminum Framed Gun Case

Supplier: Charlie
Item ID No: 17377870
SKU No: SPPC3
Cost: $26.68 (shipped)
eBay: $36.98 (shipped)
Profit: $10.30 / 38%
Auction No: 160717519111
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Notes:
- Please keep in mind that these items may be in short supply, out of stock, or discontinued.
- The wholesale costs presented above are based on Doba PrePay pricing.
- eBay only promises to maintain ended auctions for 90 days after the closing date. If an auction does not display when clicked on, it may be because it has passed the 90 days. Auction examples used are always recent, and should therefore be available for viewing for at least two months after the publication of this post.
Featured eBay Items
This “hot list” features the top 30 selling items from the Doba product catalog for each category from January – February 2012. Please note that some items may be in short supply or even discontinued (that’s just how the retail sector works sometimes).
| Apparel, shoes & jewelry |
Automotive, tool & industrial |
Books |
- Silver Tiffany Chain- 18 (1mm) (6980169)
- Mens Climaproof V-neck Wind Shirt (4187096)
- 9.3 Oz. Dryblend Fleece Stadium Blanket (6309643)
- Mens Short-sleeve Wrinkle-resistant Oxford (4186831)
- 7pc Leather Motorcycle Luggage (72709)
- Fresh Water Pearl Earrings (6347547)
- 12pc Set Assorted Zipper Pulls (5047014)
- Diamond Plate™ Ladies’ Rock Design Genuine Leather Vest (7304446)
- Large Brown Leather Purse (88166)
- 14 Oz. Pigment-dyed Canvas Field Bag (4186661)
- Mens 4.5 Oz., 100% Organic Ringspun Cotton T-shirt (4187044)
- 6.1 Oz. Tagless Raglan Baseball T-shirt (4188475)
- 18pc Set Assorted Moto Pins (5046996)
- Sterling Silver Cross – Faith Design (5981932)
- 10 Pack Sign Set (6202686)
- Rocky Ranch Hides™ Rock Design Genuine Hog Leather Biker Vest (7304442)
- Mens Analog Quartz Watch (17371)
- Ew Titanium Steel Band Ring Men’s/unisex (7224300)
- 6.1 Oz. Long-sleeve Beefy-t (4186702)
- Mens 4.2 Oz. Baseball Jersey T-shirt (4186844)
- Girls 5.8 Oz., 1×1 Baby Rib Wide Strap Tank (4187945)
- 5.6 Oz. Dryblend 50/50 Jersey Polo (4215864)
- 3pc Motocyc “live to Ride” Set (5301903)
- Flexfit Cool & Dry Sandwich Cap (4186869)
- Black Pearl/necklace Holder Case Pack 3 (5998648)
- Magnetic Hematite Eye Bracelet (6347525)
- Oprah Inspired Pear Drop Cz Earrings (6980191)
- Diamond Plate™ Rock Design Genuine Buffalo Leather Motorcycle Jacket (7304035)
- Skull Cap With Eagle & Banner (139250)
- 9.5 Oz. Super Sweats 50/50 Fleece Sweatpants (4186647)
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- Grip 115 Pc Titanium Drill Bit Set (2251463)
- Trademark Tools Jumbo 7 3/4 Inch Snap Hook Hanger (3578073)
- 6 Bit Multi Bit Screwdriver (5464093)
- T Handle Metric Ball Hex 10 Pc Set Ratcheting (158955)
- Grip 3 Pc Kitchen Door Router Bit Set (2251462)
- Multi Purpose Disc Lock (6215269)
- Hex Key Set 8 Pc Folding Sae .050-5/32in. (148005)
- Lock out Tool Big Easy Glow W/wedge Lockout Kit (157237)
- Key Coil Chain N Clip Wearable Key Organizer,flexible Coil, Black (3876532)
- Micro-light Ii, Key Ring W/switch, White Led (4071306)
- Dual Sensor Smoke Alarm, 9v Battery (5928134)
- Trademark Tools Wall Mounted Parts Rack – 20 Bins (6218514)
- Lock Pick Kit Grand Master (151975)
- Clamp C Lock 4 in W/pad (158906)
- Clamp C Lock 6 in W/pad (158925)
- Grip 11 Pc Combination Wrench Set Sae (2963324)
- 22 Piece Deluxe Household Utility Tool Set (3610708)
- Black Wild Cherry Cherries Carpet 4 Piece Car Truck Suv Floor Mats (4554155)
- Tan Leopard Carpet 4 Piece Car Truck Suv Floor Mats (4554178)
- Wet/dry Auto Vacuum (5620922)
- Instant Hand Sanitizer, 12-oz. Pump Bottle (5959460)
- Tk35 Light, 820 Lumens, Black (7451278)
- Caliper Service Tool Kit 11 Pc (147177)
- Inner Tie Rod Tool (151828)
- Soldering Iron Kit (314722)
- Evapo-rust Rust Remover 5-gallons Dehydrated (4230637)
- Brute Round Twist On/off Dolly, 350 Lb Capacity, 18dia X 6 5/8h, Black (5924753)
- Instant Hot Cocoa Mix, Rich Chocolate, 0.71oz, 50/box (5928262)
- 100 Calorie Pack Dry Roasted Almonds, .63 Oz Packs, 7 Packs/box (6190402)
- Charmin Ultra Soft Big Roll Bath Tissue, 176 Sheets/roll, 40/carton (6327888)
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- Through My Eyes (7511974)
- Harry Potter and the Deathly Hallows 2 2012 Calendar (7040712)
- 1984 (631435)
- Arranging Songs (1445524)
- Techniques of Healthy Cooking (3275195)
- Lickety-split Diabetic Meals (3497077)
- Transilvania (4113515)
- Soft Kisses – a Precious Series Book (4613732)
- The Pioneer Woman Cooks (4980104)
- What’s New, Cupcake? (6043631)
- The Hunger Games (6073471)
- Discovering Computers & Microsoft Office 2010 (6500943)
- A Guide Book of United States Coins (6501351)
- Go the Fuck to Sleep (6974105)
- Cupcakes, Cookies, & Pie, Oh My! (8628904)
- Waterless Cookware Dvd W/case (182790)
- Chez Panisse Vegetables (609913)
- The Kingdom of Auschwitz (611970)
- Natural History (614675)
- The Civil Wars (614695)
- A Pattern Language (616980)
- Hot Six (619493)
- Meditations from a Simple Path (620994)
- The Children of Henry Viii (621000)
- The Decline and Fall of the Roman Empire (623029)
- A Field Guide to Edible Wild Plants (627516)
- Draw (628650)
- American Heritage Dictionary (629623)
- The Best American Essays of the Century (637632)
- Rose’s Christmas Cookies (642204)
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| Electronics & computer |
Games, movies & music |
Health & beauty |
- Timex Ironman Global Trainer Gps W/ Digital Heart Monitor (5986129)
- Faceplate, Furniture, 3-port, Black (4675196)
- 2-port Firewire Pci Card (95741)
- 14″” Amd 500gb 4gb 4 (7374520)
- Magnavox Super Light Weight Headphones (7064639)
- Dell Inspiron Imd-3487fnt Intel Atom N550 1.5ghz 2gb 320gb 10.1” Win 7 Hp (foggy Night) (8645651)
- Wireless Stereo Headphones (95901)
- Suede Finish Vinyl Round Ring Binder, 1/2″ Capacity, Black (3884400)
- 1200w True Power Quattro Psu (4790979)
- Koss 168866 Stratus Headphones (4902904)
- Black Stereo In-ear Noise Isolating Headphones (4913079)
- Sap Crystal Reports 2008 Win Nul Shrink (6959010)
- Compaq Cq56-219wm Intel Celeron 900 2.2ghz 2gb 250gb Dvd/rw 15.6” Windows7 (black Satin) (7391879)
- Coby Mid7012-4g 7″ Kyros(tm) Tablet With Android(tm) 2.2 (7053797)
- Spark Tester Indicator (151611)
- External Digital Sound Card W/noisereduc (5913565)
- Us Ac to Usb Power Charger Adapter Plug for Ipod Iphone (7227894)
- 11.6″” Amd 4gb 320gb (7374460)
- Under-cabinet Cd Player With Am/fm Radio (4917498)
- Receiver Battery Door for Blackberry Tour 9630 or Bold 9650 (5988985)
- Glossy Photo Paper A3-size (27050)
- Blue Tpu Case for Ipad (7493223)
- Bg Dry for Iphone 4 Full Body (6303408)
- Oem Ipad 2 Home Button Assembly Pcb Board (7022404)
- Sony Ez-tv and Cable Remote (7391791)
- Dual Speaker Module – White (3649044)
- Sony Mdrnc7/blk Noise-canceling On-ear Headphones (black) (4617864)
- 48x Write-once Cd-r for Data – Single (4912433)
- Cont. Length Paper Label 2″” (5793623)
- 42 Ch/36 Mile 2-way Radio (5900146)
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- Animal Planet Presents a Cat’s Meow C (2998438)
- Bodyguard (dvd/st/production Notes)-nla ! (4268897)
- Nyko 86034 Xbox 360 Nimh Battery Pack (black) (5741313)
- Xbox 360 Slim Compatible 120gb Hard Disc Drive (6481151)
- Risky Business (delux Edition) (4398332)
- Skylanders Spyro’s Starter 3ds (7045755)
- Skyrim Ps3 (6466971)
- Just Dance 3 Wii (7037687)
- Bodyguard (special Edition) (dvd/ws 1.85/dd 5.1/eng-fr-sp-sub) (4268898)
- Xbox 360 Compatible 110v or 220v Power Supply & Ac Adapter (5964081)
- Xbox 360 4gb Console (5981358)
- Pink Wireless Controller Shell Case Kit for Xbox 360 (7226868)
- Cta Wi-wfk Nintendo Wii Fit 3-in-1 Combo Kit (3795066)
- Intec G5716 Nintendo Wii 15-in-1 Family Pack (black) (4895367)
- Xbox 360 Compatible Silicone Remote Controller Sleeve (5963586)
- Xbox 360 Slim Compatible 20gb Hard Disc Drive (6481152)
- Wii Just Dance 3 (6979766)
- Skylanders Spyro’s Starter Ps3 (7045753)
- Blk Wii W/ New Super Mario Bro (7397531)
- Xbox 360 Compatible Wireless Controller (5963596)
- Blue-wave Remote for Ps3 (5988578)
- Ac Adapter Converter Transfer Cable for Xbox 360 Slim (7227925)
- Intec G7722 Playstation 3 Hdmi Cable, 8 Ft (401062)
- Cta Wi-bsp Nintendo Wii Fit Balance Board Silicone Sleeve (pink) (3646485)
- Franklin Sa309 Spelling Ace Pro & Puzzle Solver (3818663)
- Muppets Movies Collection-3pk Box Set (dvd/3 Disc/manhattan/space/ker-swamp (4302765)
- Anne of Green Gables(20th Anni (4364487)
- Animated Family Fav.3-movie Co (4392437)
- Charge Station for Nintendo Wii (4909846)
- 5 in 1 Fitness Bundle for Nintendo Wii Fit (4913501)
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- Halston 1-12 by Halston Vial on Card Mini (3942226)
- Vs by Gianni Versace Edt Vial on Card Mini (3948018)
- Incognito by Dana Vial Mini (3942603)
- Navy by Dana Vial on Card Mini (3945061)
- Nautica by Nautica – Vial (sample) .04 Oz (582381)
- Crave by Calvin Klein Edt Spray Vial on Card Mini (3939657)
- Ralph Hot by Ralph Lauren – Vial (sample) .05 Oz (582424)
- D & G Light Blue by Dolce & Gabbana Edt Vial on Card Mini (3939881)
- Kors by Michael Kors Eau De Parfum Vial on Card Mini (4053895)
- Nautica Competition (relaunch) by Nautica Edt Spray Vial on Card Mini (3945040)
- Remington 2″” Straightener (6428233)
- Ed Hardy by Christian Audigier Edt Spray Vial on Card Mini (3940762)
- Dolce & Gabbana by Dolce & Gabbana Edt Vial on Card Mini (4511095)
- Romeo Gigli by Romeo Gigli – Vial (sample) .06 Oz (2996128)
- Ed Hardy by Christian Audigier Eau De Parfum Spray Vial on Card Mini (3940768)
- Giorgio by Giorgio Beverly Hills Edt Vial on Card Mini (3941804)
- Gucci by Gucci Eau De Parfum Vial on Card Mini (3941983)
- Strenesse by Gabriele Strehle Eau De Parfum Vial on Card Mini (3947308)
- Todd Oldham by Todd Oldham Eau De Parfum .2 Oz Mini (3947503)
- Gucci by Gucci by Gucci Eau De Parfum Vial on Card Mini (3956235)
- Samourai 47 by Alain Delon – Vial (sample) .07 Oz (4222118)
- Angel La Rose by Thierry Mugler Eau De Parfum Spray Vial on Card Mini (4509245)
- Paul Smith Story by Paul Smith – Vial (sample) .06 Oz (6868797)
- Spring Flower by Creed – Vial (sample) .05 Oz (140742)
- Desire Blue by Alfred Dunhill Edt Vial on Card Mini (3940446)
- Bill Blass by Bill Blass Edt Spray 1 Oz (6215607)
- Orlane by Orlane Orlane B21 Super-moisturizing Care–50ml/1.7oz (3945346)
- Usher by Usher Edt Spray Vial on Card Mini (3947758)
- Kerastase by Kerastase Resistance Bain Age Recharge Lipo Repleneshing Shampoo for Tight Scalps and Hair Losing 8.5 Oz (3943346)
- Jovan Sex Appeal by Jovan Cologne Spray 3 Oz (3942961)
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| Home, garden & living |
Kids, baby & toy |
Outdoor & sports |
- Edgestar 1.5 Cu. Ft. Fridge / Freezer With Lock – Stainless Steel (6474057)
- Brookwood Wall Clock (17361)
- Photo Protectors With Sleeves 12″x12″ Sheet 10/pkg (6897502)
- Barkstop Bark Control Collar (5964674)
- Edgestar 12 Lbs. Built-in Ice Maker – Stainless Steel Door (6474063)
- Concept Sl-100 32 Led Solar Security Light With Motion Detector (5621193)
- Classic Down Pillow Standard (347815)
- Leather Cigarett/lighter Case (5904976)
- Edgestar Clear Ice Maker – Stainless Finish (6474064)
- Vickerman K870062 S-a-tbag1 (7346517)
- Hand Crank Led Flashlight (5967066)
- Blue Moon Lost & Found Pendants-branch W/bird/nest (6918628)
- Vickerman W4w4113 (7510041)
- Edgestar 46 Bottle Built-in Dual Zone Wine Cooler (6474060)
- Accessory Beeper (7370364)
- Contoured Remedy Memory Foam Lumbar Support Cushion (3843098)
- Rv Down Blanket Cream Twin (5977618)
- 15pcs Aluminum Cookware Set (6467187)
- Stainless Steel Toaster Oven (6845900)
- 300 Sateen Duvet Set White Twin (388125)
- Edgestar Deluxe Mini Kegerator & Draft Beer Dispenser (6474070)
- St. Patrick’s Day Pencils Case Pack 72 (5881101)
- Pyle Pro Pdc21 .25” Instrument to Balanced & Unbalanced Direct Box (5889371)
- Nunchucks W/ Carved Dragon (5968307)
- Edgestar 84 Can Built in Digital Beverage Cooler (6474056)
- Ford Mustang Piston Keychain (6514790)
- Slitzer Rostrei 10pc Pro Ss (6965233)
- Sha Pmtp903 (7357169)
- Grandfather Clock (2226980)
- Adjustable Firewood Rack (2252052)
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- Bollie Kickball (5239586)
- Wood Wiggle Animal-alligator 12″x2 (7037120)
- Farmhouse Table and 4 Chairs Natural (467576)
- Big Flyer (6159203)
- Baby Bottle Straw Case Pack 12 (5843212)
- Star Wars Obi-wan Room Light (7223971)
- Nfl Licensed Finger Football Game – Pro Bowl (475971)
- Plug Bracelets Case Pack 24 (3668039)
- Sunshine 10220 Siderider Car Basket (4903705)
- 12″ Manatee Case Pack 24 (4956836)
- 309pc Poker Set W/ Alum. Case (5938239)
- Graco Travel Lite Sheet Ap01 White (6838301)
- Mini Toy Safe Automatic Digital Coin Counting Bank With Lcd (7433041)
- Nintendo Wii 6 in 1 Standard Sports Pack Accessories (5015216)
- Safety 1st 22256ahe Hybrd Go Baton (5314778)
- Magic Floating Ball Space Box Coin Savings Bank (6190144)
- Comebacker and Pitching Net (6515280)
- Hot Wheels Star Trek Die Cast Ship Assortment 999c Case Pack 4 (6856829)
- Play Flute – Case of 48 (7022111)
- Star Wars Luke Room Light (7223970)
- Anatomy Models Bundle Set (3121442)
- Radio Control Rat (3954861)
- Shih Tzu – Plush (4185310)
- Dolphin – Plush (4185324)
- Numbers Sound Puzzle (4185455)
- Pirate Chest (4185541)
- Nina Ballerina Magnetic Dress-up (4185669)
- Star Theater Pro (4613257)
- Elegant Inlaid Wood Chess Cabinet W/ Staunton Wood Chessmen (5070770)
- Chanukah Set- (replaces 63042) (5212540)
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- Gamo Raptor Pba .177 Pellets Gold (3968943)
- Aac Blackout Fh 5.56mm 51t 1/2×28 (6172985)
- Rp Full Moon Clips 45acp 6rd 8/pk (3974157)
- Mag Walther P22 22lr 10rd Fr Pistol (3972131)
- Rem Rem-oil 6×8 Wipes 12/bc (3973696)
- Gun Guard Se Dbl Scp Rfl/shgn (4217103)
- Mag Tapco Poly Ak 762×39 30r Bk Bulk (6476588)
- Mag Sig Mosquito 22lr 10rd (6172189)
- Cci 22lr Velocitor 40gr Gdhp 50/5000 (3966933)
- Absolute Fixed Daggwe, Red Handle, Black Blade (5867525)
- Otterbox Defender Series Apple Ipod Touch 4 Gen White/black (6320116)
- Ballistic Sg Series Samsung Epic Touch 4g Black/black (8634308)
- Promag Colt Ar15 223rem 42rd Blk (6476528)
- Promag Sks 7.62×39 30rd Poly Blk (6476541)
- Magpul Pmag 223rem 30rnd Blk (3971726)
- Umx 9mm Pak Blanks 50/bx (3976904)
- Magpul Pmag 223rem 30rnd Fde (3971727)
- Wilson Match Mag Gov’t 45 8rd Sts (3977138)
- Mag Tapco Poly Ak 7.62×39 5rd Blk (6320097)
- Mag Hi-pt 40s&w 10rd for Poly Gun (3971718)
- Mag Hi-pt 45acp 9rd for Poly Gun (3971720)
- Mag Rem Mdl710 & 770 La 3006 & 270 (3971891)
- Magazine Sprgfld 45acp Xd 10rd (3971987)
- Magazine Colt M4 22lr 30rd (4625694)
- Bh Gold Digger Metal Detector (4665718)
- Magpul Pmag 223rem 30rnd Od (3971729)
- Mag Walther Pps 9mm 8rd (3972134)
- Aluminum Framed Gun Case (6965281)
- Mag Hi-pt 380/9mm 10rd Bl #clp-10c (3971714)
- Promag Bersa Thunder 380acp 7rd Bl (3971777)
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