Online retails sales are up — just in time for Father’s Day
Father’s Day is less than a month away and as an online retailer, you should already be promoting this holiday — big time! According to AuctionBytes, American shoppers are spending money online even during an economy that’s struggling to recover. AuctionBytes claims online retail spending recorded numbers of $34 billion in the first three months of 2010 and it expects this momentum to carry through the second quarter of this year.
With Father’s Day rapidly approaching, as well as the onslaught of summer, there are plenty of opportunities to market products targeted for dear old Dad (or the loved ones shopping for dear old Dad).
Be creative in marketing your products. Dads are a unique breed that require some comfy slippers for indoors, a mean BBQ grille for outdoors, and some sweet electronics for both indoors and outdoors. Dads “need” camping gear, auto parts, golf equipment, and anything else that may relate to outdoor activities and summer vacations. Dads like to show off pictures of their kids, or record family vacations, graduations and dances. And, even though dads won’t stop and ask for directions, they might just pay attention to a GPS system because it’s a gadget and it’s already in the car.
Doba’s product catalog offers more than 1.5 million products that can help your customers find the perfect gift for Father’s Day.
Here are just a few suppliers to help you market that perfect gift made just for Dad:
- Dove – Home, garden and living
- Coolidge – Outdoor and sports
- Stibnite – Outdoor and sports
- Swiss – Apparel, shoes and jewelry
- Diamond – Apparel, shoes and jewelry, automotive, tools and industrial, electronics and computer, games, movies and music, health and beauty, home, garden and living, kids, baby and toy, outdoor and sports
- Mesolite – Electronics and computers, outdoor and sports
- Huebnerite – Automotive, tool and industrial, electronics and computers, outdoor and sports, home, garden and living.
Being creative in your marketing will help your customers create a Father’s Day memory for both the gift giver and receiver. See our blog post “Mother’s Day is Only a Month Away” for more ideas on how to market for a holiday.
